Past Projects

Sparkfusion

Brought the Sparkfusion soccer story to life across web, app, email and push notification, guiding consumers through a cohesive, elevated narrative.

Increased product visibility through homepage and landing page teasers. Continued engagement across the soccer category and elevated product landing page.

GUNNERS CROWNED

Led a reactive email activation designed to leverage real-time sports momentum, delivering celebratory messaging immediately following Arsenal Women — 2025 UEFA Champions League win.

SS26 ADISTAR CONTROL 5

Activated the Adistar Control 5 story by reintroducing adidas’ early 2000s performance legacy through a modern streetwear lens. Lived across homepage banners, teaser cards and product storytelling through grouped product landing page and elevated product description page experiences.

ADIZERO EVO SL. FEEL FAST.

Activated the Adizero Evo SL launch across email, push notifications, and app drop messaging. Sustained campaign momentum throughout the year by developing performance media assets and expanding digital touchpoints across adidas.com.

México de Oro

México de Oro is a celebration of Mexican identity into a cohesive digital consumer journey across addias.com and adidas app. Campaign storytelling launched through homepage and elevated product pages. Carried the narrative through performance media assets, including Affiliates, Social, Google Discovery, and Gmail-Nat.